Ambitious and Deliverable Strategy
Scaling the business on a proven platform
Our strategy is based on four pillars to scale the business on a proven platform.
Our four pillars are; Bigger (more business growth), Better (more profitable), Faster (using a sector leading digital strategy), Stronger (having strong company foundations)
Find out more about our strategy in our Yü Group PLC Annual Report and Financial Statement.
BIGGER
Scalable platform for growth: We look to scale our business through our core electricity, gas and water supply offering, supplemented by additional complementary products as appropriate to capitalise on an extensive market opportunity:
Targeting a huge market of over 3.5M business energy meters
Secure new customers through multiple routes to market
Offer first-class customer service to maintain the commercial relationship and retain valuable customers
Strategic and value-creating acquisitions
BETTER
Financial performance: Building the foundations for a profitable business that offers returns for our shareholders is a key priority for Yü Group. To achieve this, the Group has put the following financial framework in place:
Consistent growth through scaling recurring revenues
Increasing net customer contribution
Control of capital expenditure and costs
Prudent management of cash flow
FASTER
Sector leading digital strategy: The use of a digital-first approach is an important component of this strategy to provide the following benefits:
Digital by Default driving efficient customer experience
Smart metering services
Cost advantage in the sector
New acquisition channels creating disruption in the market
STRONGER
Clear company culture and purpose: The Group has invested in robust governance and systems and an experienced and capable Executive Management Team, complemented by highly capable colleagues with a common purpose.
Committed sustainability strategy through our three pillars of product, people and planet
Robust forward hedging strategy to mitigate risks of volatile commodity markets
Talented, sector-leading workforce with clear path to employee career progression with a customer-first culture
Experienced and capable management team with robust governance systems in place